Responsibilities

• Responsible for creating, optimizing and managing paid search campaigns to exceed ROAS/revenue goals on Google ads, Microsoft Ads and/or Facebook ads

• Develop a roadmap to execute the proposed strategy with clear milestones, identify constraints and pinpoint specific dependencies

• Brainstorm and strategize how to use digital advertising platforms to promote Khadas and (new) products

• Effectively advise on monthly campaign spend levels with the business budget and goals in mind

• Ongoing maintenance, optimization and monitoring of bids, costs, budget caps, negative keyword strategies, ad creative and relevant KPIs

• Writing and testing relevant ad copy, assisting with landing page optimization, maintaining e-commerce feeds and working with creative team on display/video formats

• Responsible for paid advertising tactics, including Search ads, Shopping ads, Performance max ads and other areas

• Spot opportunities for further growth

• Actively look for new ways to increase paid search traffic.

• Apply rigorous testing to continuously improve

• Monitor and improve dashboarding/reporting

• Monitor and improve tracking

• This position reports to the Brand and Marketing Manager

 

Qualifications and experiences

• Bachelor’s Degree or higher preferred

• 3+ years of experience in online ads (search, video, display, shopping, etc.)

• High level of English, both written and verbal. Native English speaker preferred. Chinese would be a plus

• Highly experienced in campaign development, execution and optimization best practices across various search engines

• Strong knowledge of bid strategy management, oversight and troubleshooting

• Demonstrable skills and strong knowledge of Google analytics, Google Search ads, Google Shopping, etc.

• Experience with analytics tools (e.g. Google Analytics, Tableau, Excel)

• Exceptional knowledge of Google Ads, Google Analytics and cross-platform tracking

• Experience with A/B testing

 

Nice to have

• Extensive Google Analytics experience is required and experience in SEO, Social Advertising, Feed Management, Google Merchant Center

• Experience with strategic SEA campaigns with large budgets

• Proficiency in additional languages (e.g. Chinese, French, Spanish, German, Italian, etc.)

• Agency experience

• Knowledge of the North American and/or Western European market

• Data analysis skills (advanced Excel, SQL and/or Python)

• Search Ads 360 experience

 

Who are you?

• Excellent interpersonal skills at all levels in a professional and mature manner

• Ability to work both independently and in a team

• Self-driven, highly methodical, data-driven, analytical, detail orientated and getting-things-done mentality

• Respectful, energetic and an ambitious entrepreneurial mindset

• Problem solver, creative thinker (you find opportunities in everything), always eager to learn and adaptable

• Hands-on, proactive, prioritize tasks, manage multiple projects at a time and meet deadlines

• Efficient organization and good time management

 

What we offer

Khadas is an international company that:

• Offers you a competitive salary.

• Is fast-growing and constantly evolving. You’ll never be bored!

• Thinks different, acts different, is different and makes a difference.

• Develops superior quality and high-performance products.

• Has tea-time at 16:00 with a lot of snacks of healthy fruit or activities

• Has an international environment with colleagues from all around the world. Brand and Marketing manager is from The Netherlands.

• Has yearly company trip.

• Has team dinner once a month.

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Please send your resume to career@khadas.com and let us know if you are applying for full-timer or freelancer.