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Overseas Online Advertising Strategist

(full-timer and freelancer)

Responsibilities

  • Responsible for creating, optimizing and managing paid search campaigns to exceed ROAS/revenue goals on Google ads, Microsoft Ads and/or Facebook ads

  • Develop a roadmap to execute the proposed strategy with clear milestones, identify constraints and pinpoint specific dependencies

  • Brainstorm and strategize how to use digital advertising platforms to promote Khadas and (new) products

  • Effectively advise on monthly campaign spend levels with the business budget and goals in mind

  • Ongoing maintenance, optimization and monitoring of bids, costs, budget caps, negative keyword strategies, ad creative and relevant KPIs

  • Writing and testing relevant ad copy, assisting with landing page optimization, maintaining e-commerce feeds and working with creative team on display/video formats

  • Responsible for paid advertising tactics, including Search ads, Shopping ads, Performance max ads and other areas

  • Spot opportunities for further growth

  • Actively look for new ways to increase paid search traffic.

  • Apply rigorous testing to continuously improve

  • Monitor and improve dashboarding/reporting

  • Monitor and improve tracking

  • This position reports to the Brand and Marketing Manager

 

Qualifications and experiences

  • Bachelor’s Degree or higher preferred

  • 3+ years of experience in online ads (search, video, display, shopping, etc.)

  • High level of English, both written and verbal. Native English speaker preferred. Chinese would be a plus

  • Highly experienced in campaign development, execution and optimization best practices across various search engines

  • Strong knowledge of bid strategy management, oversight and troubleshooting

  • Demonstrable skills and strong knowledge of Google analytics, Google Search ads, Google Shopping, etc.

  • Experience with analytics tools (e.g. Google Analytics, Tableau, Excel)

  • Exceptional knowledge of Google Ads, Google Analytics and cross-platform tracking

  • Experience with A/B testing

 

Nice to have

  • Extensive Google Analytics experience is required and experience in SEO, Social Advertising, Feed Management, Google Merchant Center

  • Experience with strategic SEA campaigns with large budgets

  • Proficiency in additional languages (e.g. Chinese, French, Spanish, German, Italian, etc.)

  • Agency experience

  • Knowledge of the North American and/or Western European market

  • Data analysis skills (advanced Excel, SQL and/or Python)

  • Search Ads 360 experience

 

Who are you?

  • Excellent interpersonal skills at all levels in a professional and mature manner

  • Ability to work both independently and in a team

  • Self-driven, highly methodical, data-driven, analytical, detail orientated and getting-things-done mentality

  • Respectful, energetic and an ambitious entrepreneurial mindset

  • Problem solver, creative thinker (you find opportunities in everything), always eager to learn and adaptable

  • Hands-on, proactive, prioritize tasks, manage multiple projects at a time and meet deadlines

  • Efficient organization and good time management

 

What we offer

Khadas is an international company that:

  • Offers you a competitive salary.

  • Is fast-growing and constantly evolving. You’ll never be bored!

  • Thinks different, acts different, is different and makes a difference.

  • Develops superior quality and high-performance products.

  • Has tea-time at 16:00 with a lot of snacks of healthy fruit or activities

  • Has an international environment with colleagues from all around the world. Brand and Marketing manager is from The Netherlands.

  • Has yearly company trip.

  • Has team dinner once a month.

Please send your resume to career@khadas.com and let us know if you are applying for full-timer or freelancer.